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Have you heard about the word “Digital marketing”? Did you came across this word any time ? Are you interested to know more about Digital marketing? If your answer is “yes” then this article is specially written for you to give perfect understanding about Digital Marketing.
In this article we are going to know about basic fundamentals of digital marketing, what is marketing? What is difference between Digital marketing and Traditional marketing? Which are the factors that affect market and global business? What are the basic requirements that a person should have in marketing field?
This article is written in such a way that anyone can understand about digital marketing and get benefited from this skill and generate more revenue in their business or can work as a freelancer.
What is Marketing?
Marketing is not so new concept for us. It is since the evolution of business in global markets. And very known and simple definition of the marketing is “A set of processes that are interconnected and interdependent with other functions of business aimed at achieving customer interests and satisfaction.”
In simple words marketing is the process to attract customers to buy your product and increase selling through building the trust and satisfaction in customers.
It is impossible for any company or organization to achieve maximum Production and sales without marketing team. Marketing is essential for the businesses and for us too. Marketing is about sending the right message to the right person, at the right time.
It is not just about selling, it is also about keeping an existing customer happy by communicating with them so that they can remain customer for life.
As we know the traditional way of marketing is advertisement and physical product demo. This is the best way to reach out the customers from big cities to rural area as the marketing mediums are television, Newspapers, FM radios, and poster/banners.
Most of the companies are using these traditional methods to increase their sales. This advertisements attract customers via emotional appeal. They connect people with their sentiments and force them to buy their products.
But the fact is great product don’t need marketing, it sells itself. And it is known to us that “Great products convert your customers into brand ambassadors, word of mouth marketing is the best channel of marketing ever.”
Now here you are not required to be the No.1 in market you are required to be the only one in the market. Choose a category and become leader in that particular category. If you cannot be a leader in a category, be a leader in subcategory. E.g. BMW, Volvo, Mercedes Benz etc. these all are the best example of strong brands.
Role of communication in marketing:
Marketing is all about good communication. Communication between customer and seller and good communication does not mean sophisticated English. Good communication does not care about vocabulary or grammar. Are you able to transfer your thought to customer is the only question.
Now, We have understood about marketing so next topic is ……
What is Digital Marketing?
Digital marketing is the component of marketing that utilises internet and online based digital technologies such as desktop computers, mobile phones and another digital media and platforms to promote products and services. It is the concept in which you reach to the customers and do marketing using digital tools.
After the pandemic social media has played a vital role in keeping people engaged inside their home and hospitals as well. so consumption of the content on internet increased at great pace and increase in use of the internet made essential digital presence of brands and businesses.
Using digital marketing strategy, companies and brands can save lot of money in marketing. Because they can target their customer based on his behaviour and need using algorithms.
Digital marketing is more efficient medium of marketing than the traditional marketing because in digital marketing you only target that customers which are really interested in buying your product. Using all this tools you can get to know whether your advertisement is working or not. How people are reacting to your advertise.
Using some special tools you can know the click through rate, what actions have been taken to this advertisement, how much viewer have been converted into your customers, helps to identifying those customers who are interested to get updates from you, total engagements with your advertisement.
These are some tactics in Digital marketing:
1) Search Engine Optimization (SEO)
2) Social Media Marketing
3) Video marketing
4) Email marketing
6) Website marketing
7) Paid Advertisements (for e.g. Display Advt.)
Here is the Integrated digital marketing framework it explains that all the tactics are interconnected with each other you can get most of benefit from that by understanding it.
Personal branding is also part of marketing through which you can generate leads and increase your sales. People are always influenced by the personalities like politicians, film stars, sportsman, writers etc. And we know the best known will always beat the best.
Finally, we can conclude that digital marketing is the best and most effective way to reach customers and understand them by interacting with them. Using this medium of marketing we can boost out business revenue and sales. In addition we don’t have to waste our money on customers who are not interested in our product.
This article is written as per the best knowledge of the author and his intention is to share his knowledge only.
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